Rory Sutherland, chair of Direct jury
CHARITY & PUBLIC SERVICE - DIGITAL
WINNER
Title: Believe In Children
Client: Barnardo's
Brand: Barnardo's
Director of communications: Diana Tickell
Agency: Bartle Bogle Hegarty
Executive creative director: Nick Gill
Creative director: Dominic Goldman
Art director: Dominic Goldman
Designer: Oli Cole
Programmer: Oli Cole
Account manager: Lucy Kennedy Producer Georgina Kent
CHARITY & PUBLIC SERVICE - DIRECT
WINNER
Title: What Does Dropping Litter Make You Look Like?
Client: ENCAMS
Brand: Anti-Litter
Senior marketing and communications manager: Ginette Unsworth
Agency: Wunderman
Creative director: Steve Harrison
Art director: Jamie Bell
Writer: Iain Hunter
Typographer: Simon Diss
Photographer: Dean Chalkley
FINALISTS
Title: Ashtray To Vases
Client: Cancer Research UK
Brand: Cancer Research UK
Marketing manager: Abigail Brown
Agency: Ogilvy London
Creative director: Colin Nimick
Art director: Rod Broomfield
Writer: Mark Davies
Photographer: Matthew Barlow
Title: Big Ask March
Client: Friends Of The Earth
Brand: Friends Of The Earth
Marketing director: Adeela Warlyi
Client brand manager: Jo Walker
Agency: CHI & Partners
Creative directors: Charles Inge, Ewan Patterson, Thiago de Moraes
Art directors: Charles Inge, Thiago de Moraes
Writers: Matt Davis, Thiago de Moraes
Title: Job Application
Client: Down's Syndrome Association
Brand: Down's Syndrome Association
Communications managers: Jessica Ffield, Marie Benton
Agency: Saatchi & Saatchi X
Creative director: Emma Perkins
Art director: Liz Rose
Writer: Ant Melder
Designer: David Sydenham
Title: Smoking Stakes Form Guide
Client: Quit UK
Brand: Quit UK
Communications project manager: Kate Spicer
Communications manager: Glyn McIntosh
Agency: Saatchi & Saatchi X
Creative director: Emma Perkins
Art director: Liz Rose
Writer: Ant Melder
Designer: David Sydenham
CHARITY & PUBLIC SERVICE - OUTDOOR
WINNER
Title: The National Gallery Grand Tour
Client: The National Gallery
Brand: The National Gallery (sponsor: HP)
Head of communications: Danielle Chidlow (The National Gallery)
Marketing director: Dan Gates (HP)
Agency: The Partners
Creative directors: Jim Prior, Greg Quinton
Writer: Jim Davies
Designers: Kevin Lan, Paul Currah
FINALISTS
Title: Lungs X-Ray
Client: QUIT
Brand: Quit Smoking
Marketing director: Kate Spicer
Agency: Saatchi & Saatchi
Executive creative directors: Paul Silburn, Kate Stanners
Art directors: Rob Porteous, Dave Askwith
Writers: Rob Porteous, Dave Askwith
Typographers: Scott Silvey, Cris Jones
Title: Andy Warhol
Client: National Galleries of Scotland
Brand: National Galleries of Scotland
Head of marketing: Ross Wilson
Agency: In-house
Creative director: National Galleries of Scotland marketing department
Title: Homicide/Suicide
Client: Roy Castle Lung Cancer Foundation
Brand: Roy Castle Lung Cancer Foundation
Director of development: Paul Gauntlett
Agency: CHI & Partners
Creative directors: Ewan Patterson, Nigel Roberts
Art director: Richard Foster
Writer: Richard Foster
Photographer: Paul Murphy
Typographer: Dan Beckett
Title: Shotgun
Client: Roy Castle Lung Cancer Foundation
Brand: Passive Smoking
Director of development: Paul Gauntlett
Agency: CHI & Partners
Creative director: Ewan Patterson
Art directors: Matt Collier, Wayne Robinson
Writers: Wayne Robinson, Matt Collier
Photographer: Paul Murphy
Typographer: Dan Beckett
CHARITY & PUBLIC SERVICE - PRESS
WINNER
Title: Grey Skull
Client: Museum of Childhood
Brand: Museum of Childhood Agency Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Paul Pateman
Writer: Mike Nicholson
Typographer: Paul Pateman
Illustrator: Paul Pateman
FINALISTS
Title: F**k Off
Client: Barnardo's
Brand: Barnardo's Children's Charity
Director of communications: Diana Tickel
Director of marketing and communications: Andrew Nebel
Agency: Bartle Bogle Hegarty
Creative director: Nick Gill
Art director: Mark Reddy
Writer: Nick Gill
Photographer: Kiran Master
Typographer: Chris Chapman
Art buyer: Sarah Pascoe
Title: Robot
Client: Museum of Childhood
Brand: Museum of Childhood Agency Abbott Mead Vickers BBDO
Creative director: Paul Brazier
Art director: Paul Pateman
Writer: Mike Nicholson
Typographer: Paul Pateman
Illustrator: Paul Pateman
CHARITY & PUBLIC SERVICE - RADIO
WINNER
Title: Wayne
Client: Metropolitan Police
Brand: Gun Amnesty
Brand manager: Vicqui Viney
Agency: Miles Calcraft Briginshaw Duffy
Agency producers: Russell Taylor, Alexis Meyers
Art director: Lee Smith
Writer: Nick Bird
Production company: Miles Calcraft Briginshaw Duffy
FINALIST
Title: Repetition
Client: Network Rail
Brand: Network Rail
Marketing director: Mark Shaoul
Agency: Iris Worldwide
Writer: Susan Young
Production company: Shell Like
Director: Susan Young
CHARITY & PUBLIC SERVICE - TV & CINEMA
WINNER
Title: Poem
Clients: MTV, Autotrader
Brand: Anti-Drink Driving
Chief executive: Tom Her (MTV)
Marketing director: Matt Thompson (Autotrader)
Agency: JWT
Art director: Craig Hunt
Writer: James Humphreys
Production company: Gorgeous
Director: Vince Squibb
Producer: Spencer Dodd
Editor: Jonny Scarlett
FINALISTS
Title: Stop The Bullet
Client: Choice FM
Brand: Gun Crime
Agency: Abbott Mead Vickers BBDO
Art director: Huw Williams
Writer: Gary Walker
Production company: Therapy
Directors: Malcolm Venville, Sean De Sparengo
Producers: Nicola Sims, Sara Cummins
Editors: Rick Russell and David Web, Final Cut
Title: Give A Few Bob
Client: Prostate Cancer Research Foundation
Brand: Prostate Cancer Charity
Chief executive: Emma Halls
Agency: The Communications Agency
Art director: Shaun Patchett
Writer: Alan Curson
Production company: Red Bee
Director: Steve Cope
Producers: Laura Gould, Bridie Harrison
Editors: Tim Hardy and Chris McKay, Cut & Run
Title: Kid Again
Client: Transport For London
Brand: Young Drivers
Group marcoms manager: Miranda Leedham
Agency: M&C Saatchi
Art director: Uche Ezugwu
Writer: Tom Drew
Production company: Academy
Director: Walter Stern
Producer: Laura Hegarty
Editor: Art Jones, Speade
Title: Click
Client: NSPCC
Brand: Bethefullstop.com
Director of communications: John Grounds
Agency: Saatchi & Saatchi
Art directors: Eoghain Clarke, Julian Andrews
Writers: Julian Andrews, Eoghain Clarke
Production company: Blink
Director: Sebastian Strasser
Producer: Andrew Studholme
Editor: Neil Smith, Post Work