Feature

Big Awards 2008: Health & pharmaceutical

"'Here Come The Girls' has been one of the highlights of the first ever Big Awards. A framework you could throw absolutely anything at and it would still refuse to break (even a slightly dodgy end gag). 'Moment Of Truth' doesn't quite reach the same 'retail nirvana' but, together, they are a great example of what a great agency can do with a great client."

Richard Flintham, chair of TV & Cinema jury

HEALTH & PHARMACEUTICAL - OUTDOOR

COMMENDATION

Title: Road Accident
Client: Scottish National Blood Transfusion Service
Brand: Please Give Blood
National donor services manager: Dr Moira Carter
Publicity manager: Jennifer Wilson
Agency: The Bridge
Creative director: Jonathan D'Aguilar
Art director: Simon Parker
Writer: Ali Taylor
Typographer: Stephen Gallacher

HEALTH & PHARMACEUTICAL - TV & CINEMA

WINNER

Title: Moment Of Truth
Client: Boots
Brand: Get Beach Gorgeous
Head of value marketing: Vicki Steele
Brand marketing director: Claire Harrison-Church
Agency: Mother
Creative directors: Robert Saville, Mark Waites, Damon Collins
Art directors: Ana Balarin, Hermeti Balarin
Writers: Hermeti Balarin, Ana Balarin
Production companies: Independent, Exit Films
Director: Garth Davies
Producers: Chris Barrett, Karen Sproul
Editor: Jack Hutchings, The Whitehouse
Post-production: The Mill
Sound: design Factory Studios