Feature

Big Awards 2008: Sport, Travel & Leisure

"'Harry Patch' for Transport for London was probably the most original of all the entries in radio. A 112-year-old man tells us about the London buses that took the troops to war. He knows because he saw it. Resisted the temptation to have a bouncy VO on the end. Would have won gold but for worries that the casual radio listener would have found it difficult to understand."

Russell Ramsey, chair of Radio jury

SPORT, TRAVEL & LEISURE - DIGITAL


WINNER

Title: Keep Discovering
Client: Emirates
Marketing director: Clare Vaughan-Davies
Agency: Lean Mean Fighting Machine
Creative directors: Sam Ball, Dave Bedwood
Writers: Sam Ball, Dave Bedwood
Designers: Wai-Tai-Li, Mark Beecroft
Director of photography: Matt Beecroft
Production company: Blink Productions

FINALISTS

Title: NIKEiD Studio London
Client: Nike
Brand: NIKEiD
Head of brand connections: Ed Elworthy
Sportwear and action sports brand manager: Jamie McCall
Agencies: AKQA, Naked Communications
Creative director: Daniel Bonner
Art directors: Masaya Nakade, Andrew Tuffs
Writers: Paul Anglin, Phil Haworth
Designer: Stefan Kostov
Programmers: Robert Gilks, David Wiltshire, Sebastien Rousseau
Film producer: Emily Bull

Title: Nonstop Fernando
Client: Emirates
Marketing director: Clare Vaughan-Davies
Agency: Lean Mean Fighting Machine
Creative directors: Sam Ball, Dave Bedwood
Agency producer: Annis Bailey
Writers: Alex Mavor, Ed Kaye, Sam Ball, Dave Bedwood
Designer: Mark Beacock
Programmers: Dave Cox, Jimmy Hay, Ryan Wild
Production company: Annex
Director: Kit Lynch-Robinson
Producer: Hans Elias

SPORT, TRAVEL & LEISURE - DIRECT


WINNER

Title: Wetsuit
Client: Visit Wales
Brand: UK Destinations
Head of UK marketing and partnerships: Gill Berntsen
Marketing executive: Hannah James
Agency: Partners Andrews Aldridge
Creative directors: Steve Aldridge, Paul Snoxell, Andy Todd
Art director: Simon Nicholls
Writer: Dan Wright

FINALISTS


Title: Honda Seed Mailer/Plant This Letter
Client: Honda
Brand: Honda Power Equipment
Marketing director: Martin Moll
Agency: Inferno group
Creative director: Malcolm Caldwell
Art director: Ben Kaberey
Writer: Jamie Diskin

Title: Atmosphere
Client: Virgin
Brand: Virgin Trains
Marketing director: Sarah Copley
CRM development manager: Natalie Aitken
Agency: Craik Jones Watson Mitchell Voelkel
Creative director: Mark Bukingham
Art director: Mark Bukingham
Writer: Mandy Wiemers

SPORT, TRAVEL & LEISURE - OUTDOOR


WINNER

Title: White Cliffs
Client: Nike
Brand: Nike
Head of brand connections: Ed Elworthy
Brand connections manager: Ed Collin
Agency: Wieden & Kennedy
Creative director: Chris Groom
Art directors: Chris Groom, Guy Featherstone
Writers: Stuart Harkness, Shay Reading

SPORT, TRAVEL & LEISURE - PRESS

WINNER


Title: Rubbish
Client: First Choice Holidays
Brand: First Choice
Head of marketing communications: Andrew Laurillard
Agency: Beattie McGuinness Bungay
Creative director: Trevor Beattie
Art director: Matt Doman
Writer: Ian Heartfield
Photographers: Alex Buckingham, Sarah Small
Typographer: Steve Davies
Designer: Steve Davies

FINALISTS


Title: Nannies
Client: First Choice Holidays
Brand: First Choice
Head of marketing communications: Andrew Laurillard
Agency: Beattie McGuinness Bungay
Creative director: Trevor Beattie
Art director: Matt Doman
Writer: Ian Heartfield
Photographers: Alex Buckingham, Sarah Small
Typographer: Steve Davies
Designer: Steve Davies

Title: Pin
Client: Adidas
Brand: Olympics
Agency: TBWA\London
Creative director: Danny Brooke-Taylor
Art directors: Adam Chiappe, Matt Saunby
Writers: Adam Chiappe, Matt Saunby
Typographer: Andy Breese

SPORT, TRAVEL & LEISURE - RADIO


WINNER

Title: Harry Patch
Client: Transport for London
Brand: London Transport Museum
Group marketing manager: Trevor Cheeseman
Agency: M&C Saatchi
Agency producers: Martin Aspinall, Simon Blaxland
Writer: Paul Pickersgill
Production company: Jungle