Russell Ramsey, chair of Radio jury
SPORT, TRAVEL & LEISURE - DIGITAL
WINNER
Title: Keep Discovering
Client: Emirates
Marketing director: Clare Vaughan-Davies
Agency: Lean Mean Fighting Machine
Creative directors: Sam Ball, Dave Bedwood
Writers: Sam Ball, Dave Bedwood
Designers: Wai-Tai-Li, Mark Beecroft
Director of photography: Matt Beecroft
Production company: Blink Productions
FINALISTS
Title: NIKEiD Studio London
Client: Nike
Brand: NIKEiD
Head of brand connections: Ed Elworthy
Sportwear and action sports brand manager: Jamie McCall
Agencies: AKQA, Naked Communications
Creative director: Daniel Bonner
Art directors: Masaya Nakade, Andrew Tuffs
Writers: Paul Anglin, Phil Haworth
Designer: Stefan Kostov
Programmers: Robert Gilks, David Wiltshire, Sebastien Rousseau
Film producer: Emily Bull
Title: Nonstop Fernando
Client: Emirates
Marketing director: Clare Vaughan-Davies
Agency: Lean Mean Fighting Machine
Creative directors: Sam Ball, Dave Bedwood
Agency producer: Annis Bailey
Writers: Alex Mavor, Ed Kaye, Sam Ball, Dave Bedwood
Designer: Mark Beacock
Programmers: Dave Cox, Jimmy Hay, Ryan Wild
Production company: Annex
Director: Kit Lynch-Robinson
Producer: Hans Elias
SPORT, TRAVEL & LEISURE - DIRECT
WINNER
Title: Wetsuit
Client: Visit Wales
Brand: UK Destinations
Head of UK marketing and partnerships: Gill Berntsen
Marketing executive: Hannah James
Agency: Partners Andrews Aldridge
Creative directors: Steve Aldridge, Paul Snoxell, Andy Todd
Art director: Simon Nicholls
Writer: Dan Wright
FINALISTS
Title: Honda Seed Mailer/Plant This Letter
Client: Honda
Brand: Honda Power Equipment
Marketing director: Martin Moll
Agency: Inferno group
Creative director: Malcolm Caldwell
Art director: Ben Kaberey
Writer: Jamie Diskin
Title: Atmosphere
Client: Virgin
Brand: Virgin Trains
Marketing director: Sarah Copley
CRM development manager: Natalie Aitken
Agency: Craik Jones Watson Mitchell Voelkel
Creative director: Mark Bukingham
Art director: Mark Bukingham
Writer: Mandy Wiemers
SPORT, TRAVEL & LEISURE - OUTDOOR
WINNER
Title: White Cliffs
Client: Nike
Brand: Nike
Head of brand connections: Ed Elworthy
Brand connections manager: Ed Collin
Agency: Wieden & Kennedy
Creative director: Chris Groom
Art directors: Chris Groom, Guy Featherstone
Writers: Stuart Harkness, Shay Reading
SPORT, TRAVEL & LEISURE - PRESS
WINNER
Title: Rubbish
Client: First Choice Holidays
Brand: First Choice
Head of marketing communications: Andrew Laurillard
Agency: Beattie McGuinness Bungay
Creative director: Trevor Beattie
Art director: Matt Doman
Writer: Ian Heartfield
Photographers: Alex Buckingham, Sarah Small
Typographer: Steve Davies
Designer: Steve Davies
FINALISTS
Title: Nannies
Client: First Choice Holidays
Brand: First Choice
Head of marketing communications: Andrew Laurillard
Agency: Beattie McGuinness Bungay
Creative director: Trevor Beattie
Art director: Matt Doman
Writer: Ian Heartfield
Photographers: Alex Buckingham, Sarah Small
Typographer: Steve Davies
Designer: Steve Davies
Title: Pin
Client: Adidas
Brand: Olympics
Agency: TBWA\London
Creative director: Danny Brooke-Taylor
Art directors: Adam Chiappe, Matt Saunby
Writers: Adam Chiappe, Matt Saunby
Typographer: Andy Breese
SPORT, TRAVEL & LEISURE - RADIO
WINNER
Title: Harry Patch
Client: Transport for London
Brand: London Transport Museum
Group marketing manager: Trevor Cheeseman
Agency: M&C Saatchi
Agency producers: Martin Aspinall, Simon Blaxland
Writer: Paul Pickersgill
Production company: Jungle
Feature
Big Awards 2008: Sport, Travel & Leisure
"'Harry Patch' for Transport for London was probably the most original of all the entries in radio. A 112-year-old man tells us about the London buses that took the troops to war. He knows because he saw it. Resisted the temptation to have a bouncy VO on the end. Would have won gold but for worries that the casual radio listener would have found it difficult to understand."
