Feature

Big Awards 2008: IT & Technology

"There was a whole campaign of good ads in this series, but we all loved the Olympus "Rockslide" execution because of the line. The idea of referring to the consumer as a "lifeless frozen corpse" appealed to us and was certainly eye-catching. The spare art direction and simple photography stood out too in what was quite a dry category this year."

Rosie Arnold, chair of Press jury

IT & TECHNOLOGY - DIGITAL

WINNER

Title: O2 Favourite Place
Client: O2
Brand: O2
Marketing director: Sally Cowdry
Advertising manager: Mark Shultz
Agency: Agency Republic
Creative director: Gavin Gordon-Rogers
Art director: Ale Lariu
Writer: Katie Carruthers
Designer: Andy NG
Programmers: Danny Butler, Tom Danvers

FINALISTS

Title: X Factor Challenge
Client: Carphone Warehouse
Brand: Carphone Warehouse
Marketing director: Zoe Vadafari
Brand manager: Tristia Clarke
Agency: CHI & Partners
Creative directors: Warren Moore, Thiago de Moraes
Art directors: Tom Skinner, Rick Standley
Writers: Rick Standley, Tom Skinner
Programmer: unit9
Production company: unit9

Title: Vaio - John
Client: Sony
Brand: Vaio
Marketing manager: Emily Young
Assistant marketing manager: Kirsi Stewart
Agencies: Dare, Fallon
Creative directors: Flo Heiss, James Cooper (Dare), Juan Cabral (Fallon)
Art directors: Andy Lockley, Vicky Ghose
Writers: Andy Lockley, James Cooper, Carina Martin
Designer: Matt Firth
Programmers: Ryan McGrath, Jim Tann
Director/photographer: Blinkk
Production company: OneSix7 Productions

Title: Online Script Project
Client: Sony
Brand: Vaio
Marketing manager: Emily Young
Assistant marketing manager: Kirsi Stewart
Agency: Dare
Creative directors: Flo Heiss, Matt Firth
Art director: Vicky Ghose
Head of animation: Gavin Leisfield
Production company: Sherbert
Director: Laurie J Proud
Producer: Rachel Matchett
Sound: designer Barney Quinton

IT & TECHNOLOGY - DIRECT


WINNER

Title: Gig In The Sky
Client: Sony Ericsson
Brand: Walkman
Communications manager: Matthias Hetzel
Agency: Iris Worldwide
Creative director: John Marques
Art director: Glenn Doherty
Writer: Mark Lawson

FINALISTS

Title: Orange Bitesize
Client: Orange Business Solutions
Brand: Orange Bitesize
Marketing director: Rebecca Curtain
Brand manager: Rene Kaliniewicz
Agency: Craik Jones Watson Mitchell Voelkel
Creative director: David Brown
Art director: Jo Jenkins
Writer: David Brown

Title: Lewis Hamilton
Client: Vodafone
Brand: Vodafone
Head of brand and marketing: Charlie Smith
Brand and communications manager: Helen Barnett
Agency: Partners Andrews Aldridge
Creative directors: Steve Aldridge, Paul Snoxell, Andy Todd
Art director: Trevor Telo
Writer: Dave Mance

Title: Music Monster
Client: Sony Ericsson
Brand: Walkman Phones
Marketing manager: Carl Eady
Agency: Iris Worldwide
Creative director: Grant Hunter
Art directors: Toby Burnett, Keith Franczak
Writer: Ben Steiner

Title: Key Accounts
Client: T-Mobile
Brand: T-Mobile Business
Head of business campaigns: Sarah Linfoot
Business campaign manager: Amanda Holton
Agency: Gyro International
Creative director: Lloyd Frankland
Art director: Brian Jefferson
Writer: Ben Stainlay
Head of digital design Chris Bond

IT & TECHNOLOGY - OUTDOOR


COMMENDATIONS


Title: Work Naked
Client: Vodafone
Brand: Mobile Broadbrand And E-mail
Head of brand and communications: Dominic Chambers
Head of advertising: Charlie Smith
Agency: Bartle Bogle Hegarty
Creative director: Mick Mahoney
Art director: Richard Robinson
Writer: Graham Lakeland
Illustrator: Nishant Choksi

Title: Lips
Client: Nokia
Brand: Nokia Xpress Music Phones
UK marketing director: Will Harris
Senior marketing manager: Nicky Smith
Agency: Wieden & Kennedy
Creative directors: Ben Walker, Matt Gooden
Art directors: Ida Gronblom, Fabian Berglund
Writers: Ida Gronblom, Fabian Berglund
Illustrator: Pablo Bernasconi

FINALIST


Title: DJ
Client: Nokia
Brand: Nokia Xpress Music Phones
UK marketing director: Will Harris
Senior marketing manager: Nicky Smith
Agency: Wieden & Kennedy
Creative directors: Ben Walker, Matt Gooden
Art directors: Ida Gronblom, Fabian Berglund
Writers: Ida Gronblom, Fabian Berglund
Illustrator: Pablo Bernasconi

IT & TECHNOLOGY - PRESS


WINNER

Title: Rockslide
Client: Olympus
Brand: Olympus
General manager, marketing: Mark Thackara
Agency: The Red Brick Road
Creative director: Justin Tindall
Art director: Matt Allen
Writer: Dean Webb
Photographer: Nick Jell (product only)
Typographer: Marc Donaldson

FINALISTS

Title: Shark
Client: Olympus
Brand: Olympus
General manager, marketing: Mark Thackara
Agency: The Red Brick Road
Creative director: Justin Tindall
Art director: Matt Allen
Writer: Dean Webb
Photographer: Nick Jell (product only)
Typographer: Marc Donaldson

Title: A Place Like This
Client: Olympus
Brand: Olympus
General manager, marketing: Mark Thackara
Agency: The Red Brick Road
Creative director: Justin Tindall
Art director: Matt Allen
Writer: Dean Webb
Photographer: Nick Jell (product only)
Typographer: Marc Donaldson

IT & TECHNOLOGY - TV & CINEMA


WINNER

Title: Time Theft
Client: Vodafone
Brand: Mobile Internet
Head of brand and communications: Dominic Chambers
Agency: Bartle Bogle Hegarty
Creative director: Mick Mahoney
Art director: Nick Gill
Writer: Nick Gill
Production company: Academy
Director: Frederic Planchon
Producer: Lucy Gossage
Editor: Jonnie Scarlett, The Quarry
Post-production: The Moving Picture Company
Sound: design Parv and Jack, Wave

FINALIST


Title: Cartwheel
Client: Vodafone
Brand: Mobile Internet
Global brand director: David Wheldon
Agency: Bartle Bogle Hegarty
Creative director: Nick Gill
Art director: Nick Gill
Writer: Nick Gill
Production company: Rattling Stick
Director: Ringan Ledwidge
Producer: Sally Humphries
Editor: Richard Orrick, Work
Post-production: The Mill
Sound: design Aaron Reynolds, Wave