Big Cat Group acquires House of Experience

Big Cat Group has acquired agency House of Experience, with the aim of strengthening its experiential offer.

House of Experience becomes part of the Big Cat Group
House of Experience becomes part of the Big Cat Group

Nick Morgan, Big Cat Group’s chief executive, said: "This acquisition sends out a strong signal of our intentions to become a force to be reckoned with. With House of Experience on board, their experiential insights will help us deliver truly creative, engaging marketing campaigns unlike any other agency."

House of Experience's clients include Emirates and Western Union. Big Cat Group, founded 13 years ago, offers marketing, PR and creative design through Big Cat, as well as event management specialism through The Fair, which was founded in October last year. 

Benjamin Reed, creative director at House of Experience, said: "This deal brings together two of the most creative marketing agencies in the UK and we couldn’t be happier to be part of the Big Cat Group.

"The firm is enjoying great success both in terms of new business wins and industry recognition and we’re looking forward to getting under the skin of its clients to show what benefits experiential-led campaigns can have on the bottom line."

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