The Big Issue "Raising profiles" by FCB Inferno

The Big Issue partnered LinkedIn to support the magazine's sellers whose livelihoods have been hit by the pandemic.

The campaign will use LinkedIn’s network to offer support, such as training, digital skills development or new job opportunities, to The Big Issue vendors. The partnership will give the participants access to a professional platform and aim to help them increase their sales amid the Covid crisis. 

Nine vendors are taking part in the pilot scheme with LinkedIn, with The Big Issue aiming to add more people to the programme throughout the year. 

The campaign was created by Francesca Ferracini and Alice Teruzzi.

Credits

Client
Group executive director
Group marketing & communications directors
Head of communications
Group head of marketing
Marketing and communications executive
Agency
Chief creative officer
Senior account director
Senior account manager
Strategy
Creative directors
Producer
EVP communications
Designer
Senior digital communications manager

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