Brand ambassador Christopher Eccleston narrates The Big Issue's first ever Christmas campaign, which encourages the public to support the weekly newspaper.
The ad stars vendor Martin McKenzie as he sells The Big Issue on a bustling high street. Suddenly, McKenzie is left standing alone, magazine in hand, as he implores customers to donate to their local Big Issue vendor.
Supported by social activity, the work was created by Francesca Ferracini and Alice Teruzzi, and directed by Alvaro Ramirez.
In June, The Big Issue entirely changed its model to take vendors off the streets during the coronavirus pandemic.