Big names in ads impress the ladies, says Now magazine

One in four women is influenced by ads that use big-name stars, according to a survey carried out by IPC Connect’s celebrity gossip magazine, Now.

One in four women is influenced by ads that use big-name stars,

according to a survey carried out by IPC Connect’s celebrity gossip

magazine, Now.



The figures also revealed that two-thirds of readers follow a daily skin

care regime. And the natural look must be out because around 80 per cent

wear make-up all or most of the time, while 75 per cent prefer shopping

for beauty products to buying clothes.



The survey, ’Beauty Insights’, gained a 50 per cent response, and

advertisers including Procter & Gamble, Wella and Clinique contributed

questions.



Christina Hartley, head of advertisement marketing at IPC Connect, said:

’Celebrities now front many beauty advertising campaigns and their

make-up and hair hugely influences the latest looks worn by young

women.’



Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content