The Big Yellow Self Storage Company "big does small" by CHI & Partners

The Big Yellow Self Storage Company wants people to know that it doesn’t just offer large storage space, but also has small rooms that measure three square feet. CHI & Partners, which has handled the company’s advertising since 2007, created a campaign to convey this message – a series of outdoor executions that feature large mammals crammed into small cube shapes. The ads will run on out-of-home sites across the country. The work was created by Danny Hunt and Gavin Torrance, and illustrated by RM2 (the rhinoceros and giraffe) and Début Art’s Matt Dartford (the sumo wrestler). Media was handled by M/SIX.

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