Billett Consultancy site offers future ITV airtime cost details

Media auditor the Billett Consultancy is posting estimates and forecasts of ITV airtime costs on the internet for the first time. The service is designed to assist clients and agencies with campaign planning.

Media auditor the Billett Consultancy is posting estimates and

forecasts of ITV airtime costs on the internet for the first time. The

service is designed to assist clients and agencies with campaign

planning.



By accessing Billetts.com, advertisers and agency planners and buyers

can find the price of a single rating point for a 30-second spot in

every region and for every audience group in the UK.



The figures posted online will represent the station price before any

individual discounts are negotiated with the television sales

points.



The service will show current airtime costs and will also offer

estimated figures for the cost of airtime a year from now.



Billetts.com went live last week and is available to existing Billetts

customers.



Registered users can link up to other online media sites through a

service called the Information Point. They can also download transcripts

of the Billet Consultancy’s research reports.



The Billett Consultancy will also offer customers e-mail updates,

containing the latest media information published on the site, and the

chance to take part in an online debate forum, the Media Clinic.



Mu Ali, head of marketing at the Billett Consultancy, said: ’This system

will provide advertisers with an instant ’ready reckoner’ tool that can

provide assistance with campaign planning.’



The Billet Consultancy measures media effectiveness for advertising

clients.



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