Media auditor the Billett Consultancy is posting estimates and
forecasts of ITV airtime costs on the internet for the first time. The
service is designed to assist clients and agencies with campaign
By accessing Billetts.com, advertisers and agency planners and buyers
can find the price of a single rating point for a 30-second spot in
every region and for every audience group in the UK.
The figures posted online will represent the station price before any
individual discounts are negotiated with the television sales
The service will show current airtime costs and will also offer
estimated figures for the cost of airtime a year from now.
Billetts.com went live last week and is available to existing Billetts
Registered users can link up to other online media sites through a
service called the Information Point. They can also download transcripts
of the Billet Consultancy’s research reports.
The Billett Consultancy will also offer customers e-mail updates,
containing the latest media information published on the site, and the
chance to take part in an online debate forum, the Media Clinic.
Mu Ali, head of marketing at the Billett Consultancy, said: ’This system
will provide advertisers with an instant ’ready reckoner’ tool that can
provide assistance with campaign planning.’
The Billet Consultancy measures media effectiveness for advertising