Billie challenges the idea of the 'perfect' woman

The DTC shaving brand's new campaign, 'Think of a Woman,' critiques common stereotypes of femininity.

Billie is fighting back against society’s view of the "perfect" woman in its new spot, "Think of a Woman." The ad, narrated by actress Indya Moore and directed by Quinn Whitney Wilson, challenges viewers to think of the "perfect woman." The spot proceeds to shut down some common misconceptions including women with "long, flowing hair" who are "in their prime" and "fit."  The spot ends with the questions, "Did you think of me? Did you think of you?"