Bio Agency scoops Selfridges account

Selfridges has hired The Bio Agency to handle its digital advertising account. The retailer handed the digital shop the business after a pitch involving undisclosed agencies.

Selfridges: appointed The Bio Agency
Selfridges: appointed The Bio Agency

The Bio Agency will now be responsible for creating digital campaigns, with a particular focus on social media, to help Selfridges build better relationships with its consumers.

Its first campaign for the brand will focus on raising awareness of Selfridges' new shoe department, which launches in London later this month and will be the largest shoe hall in the world.

The work will also aim to highlight that all of the products will now be available to view online for the first time.

The Bio Agency was launched in 2006 by the former glue Isobar account director Paul Glossop, the freelance creative Robin Souter and the MBA account director Peter Veash.

Selfridges is also holding a pitch for its ad account. 18 Feet & Rising, Engine and VCCP have been shortlisted.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content