Birchbox opens first UK standalone pop-up

Birchbox, the beauty box subscription service, is launching its first standalone pop-up store in the UK.

Birchbox: it has stores in New York and Paris
Birchbox: it has stores in New York and Paris

The space on Carnaby Street in London will feature 100 of Birchbox’s best-selling items and will be arranged in different areas such as make-up, hair, skincare and fragrance.

There will be "Birchbox discovery specialists" on hand for customers to put together their own beauty box.

The pop-up launches today and will be open until the end of January.

Birchbox was founded by Katia Beauchamp and Hayley Barna in 2010. Users sign up to a monthly subscription to receive a box full of beauty products.

The brand opened its first store in New York last year, and another in Paris in April.