The opening of restaurant The Phoenix in London's Westfield shopping centre is being promoted with an out-of-home campaign by Who Wot Why.
Ocean Outdoor supplied the digital media space around the Westfield Shepherd’s Bush site. The animated work is inspired by Japanese graphic illustration, playing on the theme of a phoenix rising from the ashes.
The restaurant is situated on the site of what once housed Jamie’s Italian. Who Wot Why's Charlie Hue Williams and Aaron Furman created the visual identity.