Birds Eye "More than just a day" by Recipe

Birds Eye continues its #Solidaritea campaign to put an end to parent shaming with a social media push to show solidarity with dads ahead of Father's Day on 17 June.

One year after launching #Solidaritea in support of mummy bloggers condemned by the Daily Mail as "slummy mummies," Birds Eye is celebrating the role of dads and their desire to be just as involved in parenting as mums. Recipe made an online film that challenges antiquated roles of "dadding" by featuring a broad cross-section of dad roles such as same-sex parents, single and stay-at-home dads, and grandparents who serve as fathers. A group of daddy bloggers delivers a poem on a school stage, tackling both serious and humorous subjects. 

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