Birds Eye 'Nutrition Mission' by HHCL/Red Cell

HHCL/Red Cell has created a series of ads to back the launch of Birds Eye's £1m 'nutrition mission', promoting the fact that Birds Eye food does not, and will never, contain any artificial colourings or flavourings. Targeted at mums, the campaign features gloomy-looking children standing next to ABC flashcards. "A stands for Allyl Butyrate," "B stands for Benzyl Caprylate" and various other nasties are mentioned. However, Captain Birds Eye sits next to a flash card where N stands for "Not in my food."