Birds Eye "Solidaritea" by Recipe

Birds Eye Fish Fingers is showing solidarity with mums and dads by celebrating thankless parenting moments.

The film features a group of mums, the so-called "fish finger five", who have come together to support each other’s honest views of parenting on social media, which recently came into negative focus in a Daily Mail article berating "slummy mummies". The campaign will run on Facebook, Instagram and Twitter.