Birds Eye "Winner winner Birds Eye chicken for dinner" by Grey London

Flavour-seeking kids inject life into their family dinnertime with wholesome entertainment including cheerleaders and retro disco vibes in this Birds Eye campaign.

The "Winner winner Birds Eye chicken for dinner" campaign focuses on the versatility of the brand’s frozen chicken as it revamps recipes across its chicken dippers, chargrills and nugget ranges.

Birds Eye has doubled media spend compared to last year to build on momentum within the category. 

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