Bisto "Open door Sunday" by McCann London

Bisto has a plan to bring neighbours together.

The "Open door Sunday" campaign wants neighbours to invite each other round for a roast in an attempt to boost community spirit.

It follows Bisto’s "Spare chair Sunday" activity, which asked families to host a lonely older person for lunch.

The campaign was created after the brand discovered 29% of people don't say hello to their neighbours and half don’t know their neighbour’s name.

Credits

Bisto brand director, Premier Foods
Agency
Chief creative officer
Creative director
Creative leads
Business director
Account manager
Planner
Head of integrated production
Agency producers
Director
Post-production
Media