Bisto shortlists three for £4m account

- Bisto Foods has announced it has shortlisted three agencies to pitch for its £4 million advertising account. The incumbent of eight years, Abbott Mead Vickers BBDO, will line up against Grey and DMB&B for the business.

- Bisto Foods has announced it has shortlisted three agencies to pitch for its £4 million advertising account. The incumbent of eight years, Abbott Mead Vickers BBDO, will line up against Grey and DMB&B for the business.

The review is expected to be completed by January 1999. Ian Ayling, marketing controller at Bisto Foods, said: "We have recently undertaken a detailed strategic review of all Bisto's communications requirements, recognising the need to maintain the leading edge. AMV has been a valued partner producing effective campaigns for Bisto, and it is currently working on this autumn's press and TV campaign."





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