Bisto "Spare Chair Sunday" by McCann London

Bisto joins the legion of Christmas ads this year tackling loneliness among the elderly.

McCann created the TV spot, which builds on a campaign idea (Spare Chair Sunday) that launched in September. The ad is narrated by 93-year-old Connie, who is being invited over for lunch by a family. Bisto has partnered with Contact The Elderly on the project.