BJK&E Media adds Levington’s brands to Scott’s business

Scott’s, the garden care manufacturer, has consolidated its pounds 4 million media business into BJK&E Media after seeing pitches from BJK&E, Carat and BMP OMD.

Scott’s, the garden care manufacturer, has consolidated its pounds

4 million media business into BJK&E Media after seeing pitches from

BJK&E, Carat and BMP OMD.



BJK&E, which previously held the media account on Miracle-gro and

Weedol, now has responsibility for the Levington’s lawn-care brands,

which include Evergreen. They were previously handled by Carat.



Scott’s revision of its media arrangements came after a review of its

creative agencies, which concluded in September when the company handed

the pounds 1.5 million advertising account for Evergreen to Delaney

Fletcher Bozell. The brand’s advertising was formerly handled by

Momentum.



At the same time Scott’s moved its pan-European advertising account for

the weedkiller brands, Roundup and Weedol, to BMP DDB. They were

previously handled in the UK by Delaney Fletcher.



’We’ve had a long track record of strategic media input with Scott’s

which they value highly and we’re able to take that experience of the

sector into the Levington’s brands as well,’ Mark Patterson, managing

director of BJK&E Media, said.



The consolidation comes as Scott’s prepares to boost media spend across

its core brands to pounds 6 million next year. Plans include the launch

of a pounds 2 million campaign for weedkiller brands in the new year

which will see them advertised on TV for the first time in three

years.



Scott’s is the leading garden care manufacturer in the UK. Miracle-gro

has 55 per cent of the soluble plant-food market and Scott’s also claims

around 70 per cent of the market for weedkillers.



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