BJK&E Media has taken on three accounts, including the media
planning and buying business for Hormel Foods, for which the creative
has also been under review.
The media arm of Delaney Fletcher Bozell presented for the pounds 2.5
million Hormel business after working with the American company’s UK
marketing and distributing company, Tulip, on Danepak. Other agencies
were not asked to pitch.
BJK&E will now work on media for Hormel’s Spam brand, which is due to be
relaunched this year after Hormel acquired the licence for Spam, as well
as the launch of a tinned meat product later this year. The new brand,
which is being kept under wraps, will be backed by a pounds 2 million
TV-led launch campaign towards the end of the year.
Hormel decided to hold a full creative review for the product and lined
up Bozell, Advertising, Principles, Underground and Da Costa to
Bozell handles creative for Danepak, while Underground works on
Underground is understood to have been awarded the account at the end of
At the same time, BJK&E has picked up the media planning and buying
account for the UK launch of Leer Dammer cheese, the biggest branded
cheese on the Continent. Leer Dammer is now planning to launch in the UK
and has ear-marked a pounds 300,000 marketing budget for its launch ad
campaign. The launch campaign for the brand kicks off this summer in
women’s weeklies and monthlies.
Mark Pattison, the managing director of BJK&E, was unavailable to
comment on the wins.