BJK&E Media has lined up a new account team to run the pounds 20
million Mercedes-Benz buying business, which kicks off from 1
Tim Irwin, who joined the agency at the end of last week as board
account director, will head the division. He was previously media
director of RPM3 where he worked on the Mitsubishi account.
Irwin will liaise with James Jennings, his opposite number on the
separate pounds 15 million Chrysler account division.
Irwin and Jennings are planning to offer media owners special joint
advertising deals spanning both the Mercedes-Benz and Chrysler
BJK&E already handled Chrysler but took the Mercedes business earlier
this year from Mediapolis following a global consolidation of media by
the merged car giant.
Another member of the new team is senior planner/buyer Andrew Aston who
joined this week from Initiative Media. The final member is Katie
Driver, who moves across from the agency's IT arm BJK&E Advance at the
end of October as planner/buyer.
Both account groups will be overseen by BJK&E managing director Mark
'We've got a first-class team for a first-class brand.' said
BJK&E is also recruiting to replace Driver and find two senior
international IT planner/buyers for BJK&E Advance after winning a clutch
of new clients including FT.com.