BJK&E nets planning and buying brief for SportingLife.com site

BJK&E has picked up the media planning and buying business for SportingLife.com, the online sports venture jointly owned by the Press Association and Trinity Mirror.

BJK&E has picked up the media planning and buying business for

SportingLife.com, the online sports venture jointly owned by the Press

Association and Trinity Mirror.



The account will be run either by BJK&E media group head Tara Marus or

the media agency’s board director James Jennings plus a team of three

planners and buyers.



Campaigns for SportingLife.com will appear on a variety of media

including television, national press, outdoor and ambient media.



SportingLife.com was created when the relaunch of the Sporting Life

newspaper was abandoned after the acquisition of Mirror Group by Trinity

Newspapers in March last year.



The website’s content is radically different from the now defunct

newspaper, which had a strong focus on racing.



Instead SportingLife.com covers a variety of sports in depth, with

football receiving the most coverage followed by racing and then

cricket.



The site has recorded more than 370,000 users since its launch,

generating a total of 16.2 million page impressions per month.



It recently broadcast Britain’s first live horse race on the internet,

with a betting service provided by its affiliate TotalBet.com, the tote

online service.



According to David Annat, managing director of SportingLife.com, online

betting will be big business over the next few years.



He estimates that internet gambling will turn over pounds 3.7 billion by

2002.



More than pounds 40 billion is spent globally each year on horse race

betting alone.