BJK&E has picked up the media planning and buying business for
SportingLife.com, the online sports venture jointly owned by the Press
Association and Trinity Mirror.
The account will be run either by BJK&E media group head Tara Marus or
the media agency’s board director James Jennings plus a team of three
planners and buyers.
Campaigns for SportingLife.com will appear on a variety of media
including television, national press, outdoor and ambient media.
SportingLife.com was created when the relaunch of the Sporting Life
newspaper was abandoned after the acquisition of Mirror Group by Trinity
Newspapers in March last year.
The website’s content is radically different from the now defunct
newspaper, which had a strong focus on racing.
Instead SportingLife.com covers a variety of sports in depth, with
football receiving the most coverage followed by racing and then
The site has recorded more than 370,000 users since its launch,
generating a total of 16.2 million page impressions per month.
It recently broadcast Britain’s first live horse race on the internet,
with a betting service provided by its affiliate TotalBet.com, the tote
According to David Annat, managing director of SportingLife.com, online
betting will be big business over the next few years.
He estimates that internet gambling will turn over pounds 3.7 billion by
More than pounds 40 billion is spent globally each year on horse race