BJK&E’s Patterson to run MindShare Japan

MindShare Worldwide has raided BJK&E, poaching the agency’s managing director, Mark Patterson, to take over as chief executive of MindShare Japan.

MindShare Worldwide has raided BJK&E, poaching the agency’s

managing director, Mark Patterson, to take over as chief executive of

MindShare Japan.



Patterson, who has headed BJK&E since 1996, will leave the agency at the

beginning of October and will take up his new post in Tokyo later that

month. Japan is MindShare’s biggest market behind the US, with billings

of dollars 550 million and a client list that includes Unilever,

Kellogg, Kodak and IBM.



Dominic Proctor, the chief operating officer of MindShare Worldwide,

said: ’MindShare has a unique position in the Japanese market and we

needed somebody with Mark’s drive and talent to take us to the next

stage. We suspect that other agencies will follow our business model in

Tokyo and Mark’s job will be to ensure that we remain ahead of the game

there.’



Patterson will report to Kelly Clark, the head of MindShare

Asia-Pacific.



Patterson said: ’The opportunity to lead the world’s most progressive

media agency brand in the world’s second largest media marketplace was

irresistible. I feel really comfortable with their positioning as a

company.’



He will be replaced at BJK&E, the media joint venture between True North

and Tempus, by the internal promotion of Tim Irwin and James Jennings to

the role of joint managing directors.



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