As part of its policy of communicating with media owners, BJK&E has
launched a service called Prologue, providing ad managers with a range
of information on the agency’s clients.
Prologue is a factsheet designed to provide media sales teams with all
the introductory elements they need to pitch to BJK&E and its
BJK&E has contacted ad managers across the country to introduce them to
the service. Ad managers can expect to find information on the company’s
products, the names of the key marketers, details of each brands’ market
share and its competitors. There are also notes on the company’s key
distribution methods and outlets, its geographical focus and recent
Under a section headed ’media and advertising information’, there is
information on the BJK&E team that handles the account, as well as data
on the media mix the company has used and how much it has spent on
advertising in the last year. Maps and details of how to get to the
company’s offices are also provided.
Richard Parsons, BJK&E board director, explained: ’We are big believers
in working in partnership with media owners. Prologue does not replace
conversation but we hope it will be a helpful tool.’
Parsons said that media sales people who want to get hold of this
information should e-mail the company at email@example.com.