BJK&E Media has released the brief for its second DaimlerChrysler
creative media award, which will be presented to the media owner that
formulates the best campaign for the Mercedes C-class model, which
launches on 21 September.
The winner will receive an incremental media budget of up to pounds
100,000 to promote the launch, plus a prize of pounds 1,000 donated by
The new brief can be obtained from BJK&E director Tim Irwin and the
closing date for entries is 23 June.
Four or five finalists will be selected and invited to present their
ideas to DaimlerChrysler in early July. The winner will be announced by
’The award gets the media owners more involved with our client’s brand
than would normally be the case,’ explained Irwin.
The creative work for the campaign is still being developed but the
theme will be ’life is what you make it’.
Entrants will need to convince the judges that they go beyond a
spot/space/advertorial solution, demonstrate an insight into the target
audience and provide an effective communication.
The first BJK&E creative media award for the UK launch of
DaimlerChrysler’s PT Cruiser was won by The Daily Telegraph in April.