BLA beats Redwood to National Heritage magazine contract

The contract publishing company, BLA, has won the account to produce English Heritage’s national membership magazine, Heritage Today.

The contract publishing company, BLA, has won the account to

produce English Heritage’s national membership magazine, Heritage

Today.



The win follows a three-way pitch against the incumbent, Redwood

Publishing, and River Publishing.



The magazine, which is sent to 400,000 English Heritage members, wants

to create a more contemporary feel with a cleaner design and a broader

editorial appeal.



Simon Chappell, BLA’s managing director, said: ’The publication will be

more clearly targeted at the range of English Heritage members,

encouraging greater participation in heritage issues.



’The magazine will be the key relationship marketing tool to communicate

with members and increase loyalty to the organisation.’



The title, which runs to 60 pages and is published four times a year,

will be developed to a newsstand quality, with greater emphasis on

interacting with its readers. A new reader reply mechanism is planned

and the children and family section will be expanded.



Chappell said: ’We were picked because of our creative and editorial

expertise, as well as our strategic thinking. When people interact with

the magazine, you listen and react in the following issue.



’We want to build a dialogue with English Heritage members as opposed to

just competitions and one-off types of interaction.’



BLA also produces magazines for Ford, Royal Sun-Alliance, Nationwide and

NatWest.



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