The Black Farmer "this is my soul" by Big Eyes

Tony Kaye, the acclaimed director, has shot an ad for sausage brand The Black Farmer.

The two-minute ad first aired during Gogglebox on Channel 4 on 8 April. The film is psychedelic in style and shows Wilfred Emmanuel-Jones, who owns The Black Farmer brand, in a field in the English countryside with flamenco and morris dancers. A heavy drum beat plays in the background as Emmanuel-Jones reads a poem. It was created by Big Eyes. To read Campaign's interview with Tony Kaye and Emmanuel-Jones click here.