BlackBerry seeks media agency for £4m account

LONDON - BlackBerry, the remote email device favoured by business managers around the world, is looking for a media agency to handle its £4m planning and buying account.

Research In Motion, the technology company that produces the BlackBerry, has shortlisted four agencies to pitch for its business through the AAR.

The appointed agency will handle media both in the UK and overseas. The first task is expected to be planning and buying for the launch of a new BlackBerry product late this year.

RIM's search for a media agency follows the appointment of Leagas Delaney to handle advertising for the BlackBerry. Previously, RIM has used PR, word of mouth and mobile phone promotions to drive sales of the BlackBerry, which now has 3.1m UK users.

Sources suggest that RIM is keen to widen the BlackBerry's appeal beyond senior business managers.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.