Blackpool's agency tackles casino and gambling concerns

Blackpool has opted to keep its tourism account at Advertising Principles in Leeds, with a brief to convince visitors that the town isn't about to turn into "Las Vegas-on-sea".

Despite the relaxation of Britain's gaming laws, which could result in the building of a Vegas-style casino resort, the town aims to reassure people that this will only be in addition to the current range of entertainment on offer.

Advertising Principles, which held on to the £1 million full-service assignment in a six-way pitch, is planning a press, radio and direct mail campaign targeting young couples, families, older people and groups.

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