BlackStar names Profero for online buying

- BlackStar, the UK specialist video and DVD online store, has appointed the online media agency, Profero, to handle an internet advertising campaign to support the company's Christmas sales push.

- BlackStar, the UK specialist video and DVD online store, has appointed the online media agency, Profero, to handle an internet advertising campaign to support the company's Christmas sales push.

In its initial phase the campaign will specifically promote the Horror Movies section of the store, which is carrying discounts over the Halloween period. The focus will then shift to some of the specialist services BlackStar offers, such as pre-ordering, and new film releases in the run up to Christmas.





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