Blakemore abandons CWC in structure fight

Ruth Blakemore’s shock exit from Cable & Wireless Communications at the end of last week has left Rapier Stead & Bowden, its newly appointed agency, without a marketing director to report to throughout the period of its pounds 25 million consumer launch advertising campaign.

Ruth Blakemore’s shock exit from Cable & Wireless Communications at

the end of last week has left Rapier Stead & Bowden, its newly appointed

agency, without a marketing director to report to throughout the period

of its pounds 25 million consumer launch advertising campaign.



The autumn launch campaign will be co-ordinated by Helen Burt, head of

brand communications, who will report to Greg Clarke, the chief

operating officer.



Blakemore left as a result of the axing of her marketing director’s

role. After an internal review, it was decided that the marketing

department should report to Clarke rather than directly to the chief

executive, Graham Wallace.



Wallace said: ’Ruth has laid the foundation for a successful launch of

the CWC brand. She has worked tirelessly to do so and we wish her every

success wherever her considerable skills take her.’



A CWC spokeswoman added: ’Ruth didn’t want to stay without a fully

fledged marketing director’s role.’ The present structure will continue

at least until the launch period is over.



Blakemore is known as a marketing maverick. Her choice of Rapier, an

agency with little experience of major above-the-line work, raised

eyebrows earlier this month when Saatchi & Saatchi, Bartle Bogle Hegarty

and HHCL & Partners lost out after a competitive pitch (Campaign, 4

July).



Blakemore was made the marketing director of CWC earlier this year,

after the company was formed from the merger of Cable & Wireless’s

Mercury Communications, Nynex CableComms, Videotron and Bell Cablemedia.

She had been the marketing director of Bell Cablemedia since 1995.



Before that she was the marketing director of Virgin Atlantic Airways,

where she hired Rainey Kelly Campbell Roalfe to the account.



Leader, page 19.



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