The awards, which will be run on a quarterly basis beginning in April 2003, will be given to the top three websites in the categories of banking, mortgages and utilities. The awards have been launched to recognise those sites that have scored highest within the tables Blays have created, using its benchmarking analytical tools.
Sites will be analysed on a monthly basis from the point of view of the user, assessing the strengths and weaknesses with a needs-driven perspective. They are reviewed on design, navigation, speed, content and interactivity, scoring points in each category.
Lee Stewart, Blays business development manager, said: "We are very excited by these new awards and feel that it's important that those sites that have paid particular attention to consumer needs should be recognised for their efforts. It's a competitive market out there and Blays rate more than 300 individual sites, so it's hard for marketing directors and website managers to keep abreast of changes and new techniques."
Blays' core experience comes from 20 years of supplying factual, financial information to leading banks, building societies and professional firms. In recent years, it has taken this experience online and has appraised websites for clients including Standard Life Bank, Scottish and Southern Energy, and Unity Trust Bank.
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