BMW, Cisco Systems and Monster.com have bought ad spots to air on a
giant 76-metre screen installed at Twickenham in time for the remaining
Six Nations Championship matches.
Outdoor screen rental specialists Screenco claim their
’ultra-high-resolution Sony JumboTron daytime screen’ is the biggest
ever to grace a European sports stadium.
Meanwhile, Screenco’s partner Blink TV has been selling the king-size
screen to advertisers keen to reach ABC1 males attending any of the
eight matches still to be held at Twickenham this year, including the
Six Nations, the Varsity Match and the Tetley Bitter Cup Final.
BMW has invested most in the medium, signing up for a sponsorship and
advertising deal. The car manufacturer has branded the edge of the
screen, which has been erected at the corner of the stadium, and bought
30-second advertising spots to air in the hour before the match, at half
time and as the crowd leaves. The BMW logo will also flash up when there
is a lull in the game.
Aside from advertising sales - which is headed by Neil Anderson -
Chelsea-based Blink TV produces programming around events such as pop