Blink convinces BMW to try jumbo Twickenham screen

BMW, Cisco Systems and Monster.com have bought ad spots to air on a giant 76-metre screen installed at Twickenham in time for the remaining Six Nations Championship matches.

BMW, Cisco Systems and Monster.com have bought ad spots to air on a

giant 76-metre screen installed at Twickenham in time for the remaining

Six Nations Championship matches.



Outdoor screen rental specialists Screenco claim their

’ultra-high-resolution Sony JumboTron daytime screen’ is the biggest

ever to grace a European sports stadium.



Meanwhile, Screenco’s partner Blink TV has been selling the king-size

screen to advertisers keen to reach ABC1 males attending any of the

eight matches still to be held at Twickenham this year, including the

Six Nations, the Varsity Match and the Tetley Bitter Cup Final.



BMW has invested most in the medium, signing up for a sponsorship and

advertising deal. The car manufacturer has branded the edge of the

screen, which has been erected at the corner of the stadium, and bought

30-second advertising spots to air in the hour before the match, at half

time and as the crowd leaves. The BMW logo will also flash up when there

is a lull in the game.



Aside from advertising sales - which is headed by Neil Anderson -

Chelsea-based Blink TV produces programming around events such as pop

concerts.



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