Blink suspends publication due to distribution problems

LONDON - Blink, the men's entertainment and lifestyle magazine launched in May, has temporarily closed after problems with distribution.

Publisher Parallel Sky has withdrawn the magazine because it was only able to distribute 45,000 copies, well short of its 80,000 target.

Blink will relaunch in February to give its publisher time to try to resolve distribution issues. Large retailers such as WH Smith are not stocking the title.

The magazine launched with a focus on film, music and fashion and was aimed at male readers resistant to the glamour girl approach of other men's monthlies.

Parallel Sky will focus on another launch, Urban Image, a bi-monthly fashion title that will hit newsstands on November 26.

Adrian Grant, publisher and editorial director of Blink, said: "Economically it makes more sense for the company to take some time out and relaunch the magazine next year, when a bigger marketing and circulation plan can be implemented."

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