Blink TV, the provider of big screens for indoor arenas, has struck
a deal to display its pre-concert programming and advertising on
Boyzone’s 23-date tour across Europe.
Blink, which is jointly owned by Mirror Television and Capital Media
Group, was launched in November to offer tailored video programming at
live performances, as part of the build-up to the band’s
Advertisers will each pay pounds 25,000 to take part, making the medium
competitive with cinema advertising; in return they are being guaranteed
more than 600,000 impacts.
The announcement of the Boyzone deal, Blink’s biggest so far, follows
the completion of the first 65 Blink broadcasts, which have included the
Spice Girls and East 17. Advertisers that have signed up include BT,
Sony Playstation, Canon, Gillette, Cellnet, JVC, Duracell, Volkswagen,
Peperami and Lee Jeans.
Barry Llewellyn, the joint managing director of Blink, said: ’We know
the make-up of the audience, which means we can put proposals to
advertisers on a targeted basis.’