Booth Lockett Makin has scooped the pounds 3 million media planning
and buying assignment for the fashion retailer, French Connection, just
eight months after the account went to Media Solutions.
BLM has secretly been handed the task without a formal pitch by French
Connection’s creative agency, BDDP GGT, a 50/50 partner with CIA Group
in the Media Solutions operation.
Media Solutions picked up the media planning and buying task in April
when GGT was awarded the creative account. French Connection had done
without an agency for almost ten years but in the past few months has
courted controversy with GGT’s high-profile ads based around the f.c.u.k
However, French Connection is understood to have been unhappy with the
media placement on the campaign and GGT was forced to seek an
alternative partner. Media Solutions’ director, John Carter, confirmed
the split, which he described as ’amicable’.
BLM already works with BDDP GGT on clients such as Hertz and Thomas
BLM was asked to organise the latest French Connection poster campaign,
which went up last week, booked through the poster specialist, PPL.
Charlie Makin, a partner at BLM, said that the company now had a brief
to plan all media activity for French Connection for 1998.