Blockbusters’ Holness is killed off in Robinsons TV murder mystery

HHCL and Partners has cast Bob Holness, the compere of the TV quiz show, Blockbusters, as the victim in a spoof murder mystery campaign for Britvic’s fruit drink range, Robinsons.

HHCL and Partners has cast Bob Holness, the compere of the TV quiz

show, Blockbusters, as the victim in a spoof murder mystery campaign for

Britvic’s fruit drink range, Robinsons.



The work continues last year’s ’different every time’ theme. There are

three episodes, each with three different 30-second versions. In the

first, ’accusation’, three suspects - Mrs Holness, Lucy (his lover) and

Dick (his friend) - are questioned by a tenacious police inspector.



Each execution opens with the words ’who killed Bob Holness?’ The

quizmaster lies prone on a sun lounger as the inspector sips a different

flavour Robinsons drink. ’I’m accusing you, Mrs Holness, of seriously

strangling your husband, Bob,’ proclaims the inspector. Mrs H replies:

’You’re fingering the wrong woman, Sherlock. Bob was having an affair

with Lucy here. You should try probing her, inspector.’



The inspector goes on to accuse Lucy and then Dick in the second and

third spots .



In ’alibi’, the suspects excuse themselves of the crime and in

’resolution’, the identity of the killer is revealed.



The ads will be shown in three separate bursts through the summer until

September. The campaign is backed by a pounds 6.5 million media spend.

The ads were created and directed by HHCL’s creative partner, Steve

Henry.



Media buying is through TMD Carat.



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