Brann London has scooped a chunk of business from the National
Blood Service after pitching against a number of undisclosed
Brann will build a recruitment campaign for NBS, working with Delaney
Fletcher Bozell, which does the above-the-line advertising, and Stretch
the Horizon, which handles the retention activity.
The appointment is part of a new NBS strategy kicking off this
John Shaw, managing director of Brann’s European agencies, explained:
’We have developed a campaign based on analysis of existing donors. This
is the beginning of a more structured communication programme to enable
the NBS to smooth out the peaks and troughs of blood donation.’
The campaign - which shows images such as a 1950s-style school medical
room with a young boy looking proudly at a small plaster on his arm and
carrying the line: ’Remember the first time you were a hero?’ - will
reach two-and-a-half million households in an attempt to add to the
database of four million existing donors.