Online florist Bloom & Wild gets sincere in its first campaign by Other.
The ad shows a woman as she struggles to write something on her laptop. After reflecting on her childhood, she writes a heartfelt message to her sister, who stepped up to support her following the death of their mother.
"Care wildly," a message reads, alongside a shot of flowers in a vase.
The campaign highlights how events such as Mother’s Day can be difficult for customers. With this in mind, the brand has partnered Carers Trust and will be donating 15% of profits from every Florist’s Pick bouquet sold to the charity, which supports unpaid carers across the UK.
Mother set up the agency Other to provide a new independent creative offering to clients.