Bloom & Wild "Care wildly" by Other

Online florist Bloom & Wild gets sincere in its first campaign by Other.

The ad shows a woman as she struggles to write something on her laptop. After reflecting on her childhood, she writes a heartfelt message to her sister, who stepped up to support her following the death of their mother.

"Care wildly," a message reads, alongside a shot of flowers in a vase.

The campaign highlights how events such as Mother’s Day can be difficult for customers. With this in mind, the brand has partnered Carers Trust and will be donating 15% of profits from every Florist’s Pick bouquet sold to the charity, which supports unpaid carers across the UK.

Mother set up the agency Other to provide a new independent creative offering to clients.

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