Blossom Hill owner Treasury Wine Estates appoints new top European marketer

Treasury Wine Estates has appointed former Mondelez marketer Kirstie McCosh as its new marketing director for Europe.

Blossom Hill: partnered with FeelUnique in campaign last summer
Blossom Hill: partnered with FeelUnique in campaign last summer

McCosh joined the business in February 2016 as global head of marketing services, based in Melbourne. She previously spent five years in Australia in marketing roles for Mondelez and its predecessor, Kraft.

Prior to this, she held marketing roles for RB, Nestlé and Cadbury in Slovenia, the US, the UK and Ireland.

McCosh replaces Caroline Thompson-Hill, who has moved to California to become vice-president for international brands at the Australian company.

Treasury, which owns brands including Lindeman’s, Wolf Blass and Penfolds, became the UK’s second biggest wine company in 2015, when it acquired Diageo’s former wine business, Percy Fox – which included the Blossom Hill brand.

Tom King, managing director Europe at Treasury Wine Estates, said: "We’re delighted to have someone of Kirstie’s experience and capability join the European team.

"Not only has she led marketing functions in some of the world’s biggest food and drink companies but more recently, she has been of the key leaders in setting TWE’s global marketing strategy – so it’s a big win for me to have her join my leadership team, and lead the roll-out of our exciting brand marketing plans over the coming year."