Blue Dragon has launched a comical ad campaign to show how its stir-fries can give users legendary status. A TV spot, created by JWT London, features "Charlie", who becomes an overnight sensation after making a stir-fry using Blue Dragon products for his friends. There is also a Facebook app that allows consumers to "spin a wok" to generate recipe suggestions. The recipes, as well as users’ ingredient suggestions, can be shared with friends via the app. The TV ad was written by Bruno Xavier, art directed by Christiano Neves and directed by Kirk Jones through Tomboy Films.