Blue and Jedward bring Eurovision ratings success

The Eurovision Song Contest 2011, which included Brit and Irish hopefuls Blue and Jedward, delivered an average audience of 9.5 million viewers on Saturday night, eating into the ratings for ITV1's 'Britain's Got Talent'.

Jedward perform at this year's Eurovision
Jedward perform at this year's Eurovision

Blue, the noughties boyband and the British entry, could only manage eleventh place, while Jedward, the Irish duo who came to prominence in ‘The X Factor’ in 2009, fared slightly better, finishing eighth.

The UK could claim some vicarious success via winners Azerbaijan, who won with a total of 221 votes from 43 countries, with one half of the Ell/Nikki duo – Nikki Jamal – being a London resident.

The ‘Eurovision Song Contest 2011’ recorded an average audience of 9.54 million viewers and a 40.4% share on BBC One and BBC One HD between 8pm and 11.30pm, according to unofficial overnight figures.

Saturday’s Eurovision average audience trounced last year’s audience of 5.59 million, a 23.6% share.

‘Britain’s Got Talent’, presented by Amanda Holden, Michael McIntyre and David Hasselhoff, had an average audience of 8.1 million on ITV1 and ITV1 HD between 8pm and 9pm, a 32.0% share.

During the 8pm hour ‘Britain’s Got Talent’ beat Eurovision, 8.1 million compared with 7.4 million viewers, but the audience of ‘Britain’s Got Talent’ did take a hit, 1.6 million viewers behind the equivalent episode last year.

Earlier in the day on Saturday a peak audience of 8.3 million viewers watched Manchester City lift the FA Cup at 4.50pm on ITV1 and ITV1 HD, a 54% share of TV viewing.

The full match coverage of the game, in which City beat Stoke City 1-0, averaged 6.9 million viewers on ITV1 and ITV1 HD, a 50% share of the available audience between 3pm and 4.55pm.

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