Blue Monday trends on Twitter and GBK says sorry for 'offensive ads' mocking vegetarians

Today's top stories, including the brands backing #BlueMonday on Twitter, GBK says sorry for 'offensive ads' mocking vegetarians and Diesel creates emojis for Pornhub and Grindr campaign.

Blue Monday trends on Twitter and GBK says sorry for 'offensive ads' mocking vegetarians

Tesco celebrates #BlueMonday

Most read: Brands get behind #BlueMonday on social media

Today is Blue Monday, the third Monday in January otherwise known as the most depressing day of the year. What are brands on social media doing to cheer us up?

Carphone Warehouse has been sending out personalised cartoons.

While Tesco has been handing out free fruit and renaming today Blueberry Monday.

Cawston Press is offering a month's supply of drinks to one lucky winner.

Brands including Virgin Media, Yorkshire Tea and easyJet have also got behind #BlueMonday. Read on to view their campaigns.


Publicis 90

Mentors: Publicis Groupe to invest millions in 90 digital start-ups 

Publicis Groupe has pledged to provide funding and mentoring for 90 digital start-up projects, as the holding company celebrates its 90th anniversary this year.

The owner of Saatchi & Saatchi and Starcom Mediavest Group is inviting submissions via the Publicis 90 platform, which went live online today.

The holding company said it wants to foster digital entrepreneurship and provide "the support they need to bring their projects to life, or to take it to the next level". 


Pret a Manger ‘Make Someone Smile’ campaign

Instant Karma: Pret a Manger puts altruistic twist on coffee giveaway

Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee.

From today staff will, instead of distributing instant karma, put a special sleeve (pictured) on some cups that entitle someone to claim a free coffee or tea.

Pret has branded the initiative as ‘Make Someone Smile’ and is encouraging recipients of the sleeves to pass them on to someone else and make their day. 

It will hand out 120,000 of the sleeves from today, and the last date on which they can be used will be 28 February.


Gourmet Burger Kitchen sorry for 'offensive ads' mocking vegetarians

Food fight: Gourmet Burger Kitchen sorry for 'offensive ads' mocking vegetarians

Gourmet Burger Kitchen, the restaurant chain, has apologised after sparking a deluge of complaints about its outdoor ad campaign that mocked vegetarians.

The ads, which appeared on the London Underground on 16 January, featured a picture of a hamburger with the caption, "Vegetarians, resistance is futile".

It is accompanied by a picture of a GBK receipt and the caption, "You’ll always remember when you gave up being a vegetarian".

After a backlash on social media, the brand announced that it was "taken aback" by the reaction and would remove some of the ads.


Diesel creates emoji for Pornhub and Grindr push

Fashion: Diesel creates emojis for Pornhub and Grindr push

Diesel has created a customised emoji alphabet for a risqué campaign running on porn site Pornhub and gay social network Grindr to promote its spring/summer 2016 collection.

The campaign, which builds on the fashion label's 'Decoded by Diesel' brand platform, features singer and actor Joe Jonas, singer and designer Kiko Mizuhara and catwalk stars including Stav Strashko, a male who models women’s clothes.

Diesel emojis

The campaign is appearing in print, out-of-home and online.

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