BMB lands £10m ING Direct

LONDON - ING Direct, the online savings bank, has appointed Beattie McGuinness Bungay to handle its £10 million advertising account, following a final shoot out against the incumbent, VCCP.

ING... appointed BMB
ING... appointed BMB
The appointment, which follows a pitch handled by the AAR, ends VCCP's five-year hold on the business. Lowe London was knocked out at an earlier stage.

BMB will be responsible for the brand's TV, print, press and outdoor advertising.