BMB promotes "the two best bits" of Wall's sausages

Beattie McGuinness Bungay has axed Grizzler the dog in its new TV campaign for the sausage brand, promoting the "two best bits" of pork that go into its sausages.

The campaign contains seven executions, each of which focus on the two best bits of a scenario, including the life of a father, a goldfish and the building of a 60s tower block, in a bid to promote the fact that Wall's contains meat from the two best cuts of pork.

In "baby" we see a father holding his newborn child, and then waving off his offspring on his way to university, while "goldfish" shows a goldfish eating, then swimming under a small plastic bridge in its tank.

Each ad ends with the strapline: "We only select the two best bits."

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