BMB takes stake in Pussy after ad pitch win

Beattie McGuinness Bungay has won the ad account for Pussy Drinks, after a pitch against undisclosed agencies.

Trevor Beattie: BMB founding partner
Trevor Beattie: BMB founding partner

The agency will create and launch a marketing campaign next month for the energy drink, which launched in the UK four years ago targeting London nightclubbers. Pussy said that it plans to spend £10 million on advertising.

The campaign will include social media, digital and experiential work, followed by an above-the-line campaign.

In addition to the fee the agency will earn, BMB also becomes a minority shareholder in the business.

The agency is launching a new product offering called BMB Ventures, which provides marketing advice to clients in return for equity in their businesses. This builds on a deal that BMB has with its longstanding client Pretty Polly that involved it taking a stake in the business.

Pussy, a blend of white grape juice mixed with grenadilla and lychee, is currently positioned as "spontaneous, entertaining and fun".

Trevor Beattie, the BMB founding partner, said: "There is a great story to tell of a brand that's in a mighty big hurry to go places. And ruffle a few feathers along the way."

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