BMB wins KP Snacks' £10m creative brief

KP Snacks, whose products include McCoy's, Hula Hoops and KP Nuts, has awarded its £10 million UK advertising account to Beattie McGuinness Bungay.

BMB wins KP Snacks' £10m creative brief

BMB picked up the business after a pitch run through Ingenuity. Karmarama, M&C Saatchi and Crispin Porter & Bogusky were involved in the review. The account moves from Publicis London.

George Johnston, the marketing director at KP Snacks, said: "We are excited about the energy, enthusiasm and creative spirit of the BMB team."

A spokeswoman for KP Snacks, which was bought by the German company Intersnack last year, confirmed it plans to spend £10 million on brand marketing in the coming year.

A separate pitch to find a digital agency is ongoing.

Topics

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content